Document and Media Protection

Protection of Digital Content

A sharp increase in cybercrime is making more robust document protection and media protection ever more urgent. Companies incur millions of dollars in losses through document theft. On the other hand, pirates and key resellers damage game manufacturers, publishers, music labels and photographers with the theft of intellectual and artistic property. Even if one hundred percent document protection and media protection is not possible, the urgent question is this: Is your business-critical information adequately protected against unauthorized access?

Table of Contents:
Approaches to protect digital content
Legal and technical measures against software piracy
Cryptography is the basis for copy protection
The use of dongles as a software protection module
Conclusion

Approaches to protect digital content

The terms "Document Protection" and "Media Protection" are closely related for MARX. The "Document Protection" In the case of document protection, static documents are converted to PDF format and protected. In order to open the encrypted file, a  dongle is  provided. Various security and licensing options are possible, for example an expiration date, flexible print approvals, etc. In the following documents, a decryption key is used:
    • E-books
    • Newsletters
    • Manuals
    • Technical documentation

Media protection refers to the protection of a variety of digital contents, such as audio and video files, DVDs, documents and websites. The aim is faithful reproduction for the user, because the media is decrypted on-the-fly and then presented using the original renderer (browser, AV player, PDF reader).

In the case of media protection, numerous formats and documents with embedded multimedia content are presented, while document protection focuses specifically on security and a wide range of licensing options for static documents in PDF format.

 

Almost half of the software deployed worldwide are pirated copies

From the point of view of the software manufacturer, software protection secures its position in an increasingly competitive market. Only the developer who convinces with innovative products and resolutely protects these against piracy can stay ahead of the game. Software piracy has many faces: Often, software is sold at a significantly cheaper price on the net, licenses are falsified or sold multiple times or the buyer uses one license for several users. Last but not least, software versions are cracked. One thing is sure: The damage caused by pirated copies is immeasurable and, in some cases, even existential. A recent 2018 study by BSA, the Global Software Alliance, assumes that 43 percent of the software used worldwide is pirated.

 

High loss potential without encryption software

A ray of light: In Western Europe, the use of unlicensed software has slightly decreased. It has fallen by two percent in comparison to 2017. The reason for this according to the industry experts of the Global Software Alliance is the use of subscription models such as Steam, as well as fear of malware and cyber attacks. So the likelihood of a malware infection after installing pirated software is around one third. According to the study, the average cost in the case of a cyber attack is 2.4 million dollars. A lack of software protection comes with a whole lot of risks: legal, operational, safety and, last but not least, criminal.

 

Pirated copies already existed before the Internet

Before we introduce you to various software protection procedures, a brief history of software piracy: The electronic distribution of pirated copies did not begin with the advent of the World Wide Web in the 1990s. For a whole decade prior to this, people used dial-up modems to connect to private mailbox systems (BBS), which in many respects were not only a precursor to the Internet, but also to the illegal and widespread electronic distribution of copyrighted materials.

Three decades of rapid growth have made the Internet a ubiquitous commodity. Its potential as a vehicle for piracy is currently at a record high. The contents are distributed in various forms - the most widely used is the shared use of BitTorrent peer-to-peer files, which are responsible for half of the data traffic. The rest is shared by other peer-to-peer networks, cyberlocker sites and Usenet newsgroups, which are dedicated to piracy.

Legal and technical measures against software piracy

The electronic distribution of pirated copies is increasing at an alarming rate. More and more independent software vendors are deciding in favour of hardware or software-based protection against software piracy. Depending on how it is implemented, it has been shown that software protection is, by and large, keeping the problem in check.

Digital copyright infringements became the focus of attention for the first time with the Digital Millennium Copyright Act of 1998 (DMCA), a US copyright law that made activities such as the circumvention of copy protection and license controls (DRM) criminal offences. With the PRO-IP Act of 2008 (Prioritizing Resources and Organization for Intellectual Property Act), further changes were made in areas such as civil and criminal enforcement as well as the coordination and financing of the efforts of the federal government for the protection of intellectual property. This law served as the basis for numerous proceedings against infringers, including the seizure of counterfeit products and resources used to facilitate the dissemination of pirated copies. Other software protection initiatives followed.

However, it was difficult for the industry to agree on a number of best practices and common development standards. Several organisations, including BSIMM, OWASP and the National Institute of Standards and Technology, presented documents setting out their proposals for development standards. On the industrial side, the Industrial Internet Consortium and the Industrial Internet Security Framework published a joint security strategy and an approach to the assessment of cyber security in industrial Internet of Things systems.

 

What is a pirated copy?

In this context, this refers to pirated copies of computer programs and databases. The user uses them but does not pay for them. Even if the making of copies for private use is permitted in Germany (Section 53 of the Copyright Act) and Austria (Section 42 of the Copyright Act) under certain circumstances, the distribution of copies is prohibited by law in almost every country in the world. In the course of progressive digitalization in all areas of life, illegal copies are causing increasingly greater damage. The fact that private individuals have also been able to make copies more easily since the 1990s is particularly critical.  

 

Five types of software piracy

  • Forgery: This is the illegal copying or sharing or the illegal sale of copyrighted material with the aim of imitating the protected product.
  • Internet Piracy: This means that the software is downloaded from the Internet and from websites where software can be downloaded free of charge or in exchange for others. Or Internet auction sites where counterfeit software is on offer or the software is sold by bypassing the distribution channel. This essentially means peer-to-peer networks that enable the unauthorised transfer of copyrighted programs.
  • End User Piracy: This applies if an individual produces copies of software without authorisation. These include: Installing a program on multiple computers with only one license, copying CDs for installation or sharing, use of upgrade offers without owning a legal copy of the version to be updated, buying software for educational institutions or other restricted or non-retail software without a proper license or the exchange of CDs in the workplace or outside of it.
  • Excessive client-server usage: This is the case if too many users on one network use a single copy of a program in parallel.
  • Pre-installed copies: A company sells new computers with illegal copies of software installed on the hard disk, in order to make the computer more attractive to purchase.
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Laws are not enough; technical solutions for data encryption are required

Despite the above-mentioned legal and institutional measures against software piracy, it seems that for every piracy website or file sharing tool that is shut down, several new ones pop up. This shows that law enforcement alone is not an option. Hardware or software-based copy protection (digital rights management) seems to be the only solution, whereby cloud-based licensing is the latest and most promising form of access barrier for manufacturers. Whether this will finally eliminate software piracy is doubtful, but it certainly makes it much more difficult.

Cryptography is the basis for copy protection

 Any kind of copy protection has its origin in cryptography (‘crypto’: Ancient Greek for "hidden, secret” and ‘graphy’: "to write, writing"). It is a subfield of cryptology and deals with encrypting information. 3000 years ago, it was already being used in ancient Egypt. The then simple encryption procedures became increasingly refined and their complexity grew with the available means - from pencil and paper, to mechanical calculators and cipher machines such as the Enigma, to the computer. Whereas cryptography was mostly used by the military and secret services in the past, today it is also to be found in the private sector, for example, to encrypt an e-mail before sending it via the Internet.

One of the most important rules of modern cryptography, Kerckhoffs' Principle, states that the security of a system should not depend on keeping the algorithms secret but rather on keeping a key secret. Thus, a system built according to this method requires that the mechanism is known, because the security is based solely and exclusively on the variable key. Many encryption methods are based on this principle.

 

Various encryption methods for software

Software can be protected using various encryption methods such as symmetric encryption (AES - Advanced Encryption Standard) and asymmetric encryption (ECC - Elliptic Curve Cryptography or RSA - Rivest, Shamir, Adleman). The cryptographic key together with license conditions and other options are stored in a container. The container can be a dongle or a software-based activation file. Part of the solution package is applications and an API for encryption, decryption and signing.

The use of dongles as a software protection module

A dongle is usually a USB stick, which is connected to a port on the computer in order to authenticate the license. Software that runs using a USB dongle sends a request to the I/O port for authentication, initially when started and then at regular intervals. As soon as the expected validation code cannot be retrieved, the program is automatically terminated or only limited functions remain accessible. In particular, the dongle protects against unauthorised reproduction. The principle is essentially quite simple: No dongle, no access to the software.

Dongle variants

Modern hardware dongles use public-private key and symmetric encryption procedures. Then, the encryption keys are not contained somewhere in the application, but safely stored on the flash-ROM where they cannot be read out and used for encryption/decryption only. In addition to this, there are dongles with network support which can be attached to any computer or server in the network. A license server application is running on this computer and makes licenses available in the network. The protected application now checks either for a locally attached dongle or the license server in the network. Furthermore, the software licenses can be bound to a certain computer by generating a special license key based on the hardware (CPU, mainboard, harddrive) and store it in the dongle.

Even if dongles cannot provide 100% protection against software theft, they significantly reduce software piracy and can be particularly effective in digital rights management. Because: It is very difficult to generate an illegal copy of a dongle.

Dongle or no dongle?

A flexible software licensing strategy is the key to successful monetisation and the profitability of software vendors. In the past, hardware-based license dongles were the means of choice for ultimate software protection against unauthorised use or illegal manipulation of high-end proprietary applications. Together with the trend toward subscription licenses and software-as-a-service in many areas of business however, end users now feel significantly more comfortable with software-based license activations or cloud implementations.

But dongles are still widely used in the license mix, as many software manufacturers are reluctant to abandon the strengths of hardware-based licensing - not least because their customers still ask for features such as portable licenses. Not all customers are interested in the implementation of cloud-based activation solutions.

5 reasons why dongles are still in the race as security methods:

  1. License portability: The license can easily be transferred from one system to the other
  2. License recovery: The user can restore a license himself
  3. Lending of licenses: Licenses can be loaned out (field service)
  4. License redundancy: Important for business-critical applications (hot and cold standby licenses)
  5. License security: Also prevents employees from unintentionally using software illegally

Recently, dongles with flash memory options and smart card chips have been available, which significantly improve the safety factor. In addition, dongles are available in different forms, in order to meet industry-specific requirements. Examples include microSD or Compact Flash cards, which were developed for use in industrial installations and controllers and are also able to withstand the stresses of harsh environments.

The biggest advantage: Licenses for different program modules can be stored on a single dongle. So the user only needs one single USB stick in order to manage licenses from multiple vendors. This is particularly attractive for providers of plug-ins and extensions. A larger license storage volume, driverless installation, secure offline license transfer and updates - i.e. no direct Internet connection is required to update the licenses on the dongle as the update file can also be transmitted by e-mail - as well as additional mass storage mass storage (flash memory) are further reasons why many software manufacturers still rely on dongles today.

Conclusion

Regardless of whether you decide to go with a hardware or software-based protection system, software protection usually provides you with effective protection against more than just software piracy. Licenses can also be extended easily online, additional features or workstations can be activated and updates provided, which allows constantly changing security measures to be kept up-to-date at all times.

A good software protection solution includes a flexible system for license management and monetisation. So software manufacturers or distributors have the opportunity to generate follow-up sales and long-term customer loyalty.

Protection Systems - Overview

Document Protection

Encryption and protection of digital documents

Document Protection

Media Protection

Encryption of digital media content with the CRYPTO-BOX

Media Protection